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E-Commerce Course

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Durata corso

EXPIRED

Inizio corso

December 14, 2022

Studenti max

OBJECTIVES

The educational objective of the course is the construction of a shop with all the sales features and attention to digital marketing tools. 

Specifically, we expect the acquisition of the basic elements on the use of the CMS and the main web marketing tools connected to the online store. 

 

TOPICS

Our course is divided into teaching modules: 

❇ Fundamentals of the web 

❇ Available technologies (CMS overview) 

❇ Marketplace 

❇ Building a small online shop aimed at B2C (with a focus on Woocommerce) 

❇ Management of an online store (catalog, inventory, couponing) 

❇ Use of customer management tools 

❇ Alignment of the shop with Italian legislation 

❇ Building a Landing Page 

❇ Google Analytics implementation 

❇ Implementation of the newsletter tool 

 

❇ Newsletter basics 

❇ Implementation of SEO optimization tool 

❇ SEO and SEM Fundamentals 

❇ Basic elements of Google Adwords 

❇ Implementation of Customer Care tools (Livechat) 

❇ Facebook Implementation 

❇ Social Media Marketing Fundamentals 

❇ Big Data and Introduction to Cybersecurity 

❇ Contracts 

❇ GDPR 

COURSE REQUIREMENTS

Advisable:  

  • basic knowledge of Excel 
  • Office package 
  • Basic knowledge of the web 
  • WordPress (optional) 

 

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