1 week, 3 days
December 14, 2022
22
OBJECTIVES
The fundamental objective of the course is to provide the strategic knowledge, methodological know-how and skills necessary for the digital market.
You will acquire the ability to read the competitive scenario;
you will be able to design and plan an integrated communication campaign, with a particular focus on social media;
you will be able to explore new web-specific resources such as apps, collaborative platforms and the most diverse tools, to integrate them into corporate marketing;
you will be able to enhance the distribution capacity and direct contact, designing an omnichannel approach and integrating the physical world and the network;
You will know the universe of Big Data, its applications in terms of personalization of the offer.
TOPICS
Our course is divided into teaching modules:
❇ Introduction to Digital Marketing: contextualization and history;
❇ Marketing and Digital Marketing: integration between online and offline
❇ Digital Marketing strategies and plan
❇ Definition of the target, objectives and advertising campaign
❇ Importance of analysis for a correct Digital Marketing strategy
❇ Introduction to Inbound Marketing
❇ Content marketing: importance of content in Digital Marketing strategies
❇ SEO and SEM: introduction and in-depth analysis on online positioning
❇ Importance of Google and its tools. Advertising on Google through Adwords
❇ E-mail Marketing Strategies
❇ Social Media: history and use of new communication tools
❇ Copywriting: how to write on social networks
❇ Social media management: how to manage your social pages
❇ Social media marketing
❇ How to acquire new customers: the marketing funnel
❇ Lead Generation Techniques
❇ Customer Journey: the customer experience at the heart of the strategy
❇ Big Data: what they are and how they can help us
❇ Development of a website and in-depth analysis of e-commerce sites
❇ Mobile Marketing: apps
❇ Practical tools for Digital Marketing
❇ Leadership-management
❇ Contracts
❇ GDPR
COURSE REQUIREMENTS
Advisable:
- basic knowledge of Excel
- Office package
- Basic knowledge of the web
ARTICOLI INERENTI
Compila per accedere ai corsi E-LEARNING
tUTTI I CORSI
Italian Course B2
November 28,2022 / 0 CommentsCOURSE DESCRIPTION Is able to understand the basic lines of complex texts on both concrete and...
Engineers
January 03,2023 / 0 CommentsAVAILABLE COURSES SPECIALIST ENGLISH CodeTitleHoursTongueCost22P33361Pre Intermediate...
Italian Course A2
November 21,2022 / 0 CommentsCOURSE DESCRIPTION Can understand isolated phrases and frequently used expressions related to...
Different skills
January 02,2023 / 0 CommentsAVAILABLE COURSES FINANCE CodeTitleHoursCost0DFS615Financial...
Cybersecurity and Data Protection Course
November 10,2022 / 0 CommentsOBJECTIVES The aim of the course is to offer a path that responds to the increasingly evident need...
Strategic Use European Resources Course
November 17,2022 / 0 CommentsOBJECTIVES The course aims to be able to build strategies for the use of European resources...
