Digital Marketing Management Course

Durata corso

1 week, 3 days

Inizio corso

December 14, 2022

Studenti max

22

OBJECTIVES

The fundamental objective of the course is to provide the strategic knowledge, methodological know-how and skills necessary for the digital market.

You will acquire the ability to read the competitive scenario;

you will be able to design and plan an integrated communication campaign, with a particular focus on social media;

you will be able to explore new web-specific resources such as apps, collaborative platforms and the most diverse tools, to integrate them into corporate marketing;

you will be able to enhance the distribution capacity and direct contact, designing an omnichannel approach and integrating the physical world and the network;

You will know the universe of Big Data, its applications in terms of personalization of the offer.

TOPICS

Our course is divided into teaching modules:

❇ Introduction to Digital Marketing: contextualization and history;

❇ Marketing and Digital Marketing: integration between online and offline

❇ Digital Marketing strategies and plan

❇ Definition of the target, objectives and advertising campaign

❇ Importance of analysis for a correct Digital Marketing strategy

❇ Introduction to Inbound Marketing

❇ Content marketing: importance of content in Digital Marketing strategies

❇ SEO and SEM: introduction and in-depth analysis on online positioning

❇ Importance of Google and its tools. Advertising on Google through Adwords

❇ E-mail Marketing Strategies

❇ Social Media: history and use of new communication tools

❇ Copywriting: how to write on social networks

❇ Social media management: how to manage your social pages

❇ Social media marketing

❇ How to acquire new customers: the marketing funnel

❇ Lead Generation Techniques

❇ Customer Journey: the customer experience at the heart of the strategy

❇ Big Data: what they are and how they can help us

❇ Development of a website and in-depth analysis of e-commerce sites

❇ Mobile Marketing: apps

❇ Practical tools for Digital Marketing

❇ Leadership-management

❇ Contracts

❇ GDPR

COURSE REQUIREMENTS

Advisable:

basic knowledge of Excel
Office package
Basic knowledge of the web

ARTICOLI INERENTI

Compila per accedere ai corsi E-LEARNING

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