Digital Marketing Management Course

❇ Introduction to Digital Marketing: contextualization and history; 

❇ Marketing and Digital Marketing: integration between online and offline 

❇ Digital Marketing strategies and plan 

❇ Definition of the target, objectives and advertising campaign 

❇ Importance of analysis for a correct Digital Marketing strategy 

❇ Introduction to Inbound Marketing 

❇ Content marketing: importance of content in Digital Marketing strategies 

❇ SEO and SEM: introduction and in-depth analysis on online positioning 

❇ Importance of Google and its tools. Advertising on Google through Adwords 

❇ E-mail Marketing Strategies 

❇ Social Media: history and use of new communication tools 

❇ Copywriting: how to write on social networks 

❇ Social media management: how to manage your social pages 

❇ Social media marketing 

❇ How to acquire new customers: the marketing funnel 

❇ Lead Generation Techniques 

❇ Customer Journey: the customer experience at the heart of the strategy 

❇ Big Data: what they are and how they can help us 

❇ Development of a website and in-depth analysis of e-commerce sites 

❇ Mobile Marketing: apps 

❇ Practical tools for Digital Marketing 

❇ Leadership-management 

❇ Contracts 

❇ GDPR