{"id":5514,"date":"2022-11-17T10:56:00","date_gmt":"2022-11-17T09:56:00","guid":{"rendered":"https:\/\/www.proleadacademy.com\/course\/digital-marketing-management-course\/"},"modified":"2022-12-14T17:37:43","modified_gmt":"2022-12-14T16:37:43","slug":"digital-marketing-management-course","status":"publish","type":"course","link":"https:\/\/www.proleadacademy.com\/en\/course\/digital-marketing-management-course\/","title":{"rendered":"Digital Marketing Management Course"},"content":{"rendered":"

OBJECTIVES<\/span><\/h2>\n<\/p>\n

The fundamental objective of the course is to provide the strategic knowledge, methodological know-how and skills necessary for the digital market.<\/span> <\/span><\/p>\n

You will acquire the ability to read the competitive scenario;<\/span> <\/span><\/p>\n

you will be able to design and plan an integrated communication campaign, with a particular focus on social media;<\/span> <\/span><\/p>\n

you will be able to explore new web-specific resources such as apps, collaborative platforms and the most diverse tools, to integrate them into corporate marketing;<\/span> <\/span><\/p>\n

you will be able to enhance the distribution capacity and direct contact, designing an omnichannel approach and integrating the physical world and the network;<\/span> <\/span><\/p>\n

You will know the universe of Big Data, its applications in terms of personalization of the offer.<\/span> <\/span><\/p>\n<\/p>\n

TOPICS<\/span><\/h2>\n<\/p>\n

Our course is divided into teaching modules:<\/span><\/span> <\/span><\/p><\/p>\n\n

\n
\n

\u2747 Introduction to Digital Marketing: contextualization and history;<\/span> <\/span><\/p>\n

\u2747 Marketing and Digital Marketing: integration between online and offline<\/span> <\/span><\/p>\n

\u2747 Digital Marketing strategies and plan<\/span> <\/span><\/p>\n

\u2747 Definition of the target, objectives and advertising campaign<\/span> <\/span><\/p>\n

\u2747 Importance of analysis for a correct Digital Marketing strategy<\/span> <\/span><\/p>\n

\u2747 Introduction to Inbound Marketing<\/span> <\/span><\/p>\n

\u2747 Content marketing: importance of content in Digital Marketing strategies<\/span> <\/span><\/p>\n

\u2747 SEO and SEM: introduction and in-depth analysis on online positioning<\/span> <\/span><\/p>\n

\u2747 Importance of Google and its tools. Advertising on Google through Adwords<\/span> <\/span><\/p>\n

\u2747 E-mail Marketing Strategies<\/span> <\/span><\/p>\n

\u2747 Social Media: history and use of new communication tools<\/span> <\/span><\/p>\n

\u2747 Copywriting: how to write on social networks<\/span> <\/span><\/p>\n

 <\/span><\/p>\n<\/div>\n\n\n\n

\n

\u2747 Social media management: how to manage your social pages<\/span> <\/span><\/p>\n

\u2747 Social media marketing<\/span> <\/span><\/p>\n

\u2747 How to acquire new customers: the marketing funnel<\/span> <\/span><\/p>\n

\u2747 Lead Generation Techniques<\/span> <\/span><\/p>\n

\u2747 Customer Journey: the customer experience at the heart of the strategy<\/span> <\/span><\/p>\n

\u2747 Big Data: what they are and how they can help us<\/span> <\/span><\/p>\n

\u2747 Development of a website and in-depth analysis of e-commerce sites<\/span> <\/span><\/p>\n

\u2747 Mobile Marketing: apps<\/span> <\/span><\/p>\n

\u2747 Practical tools for Digital Marketing<\/span> <\/span><\/p>\n

\u2747 Leadership-management<\/span> <\/span><\/p>\n

\u2747 Contracts<\/span> <\/span><\/p>\n

\u2747 GDPR<\/span> <\/span><\/p>\n

 <\/span><\/p>\n<\/div>\n<\/div>\n

COURSE REQUIREMENTS<\/h2>\n<\/p>\n

Advisable:<\/span> <\/span><\/p>\n

    \n
  • basic knowledge of Excel<\/span> <\/span><\/li>\n
  • Office package<\/span> <\/span><\/li>\n
  • Basic knowledge of the web<\/span> <\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

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